Recently, I’ve been obsessed with personalised prints and typography wall art. There’s nothing like a fabulous (or quirky) quote that sums you up, or how you’re feeling! And while it’s becoming more popular on the high street, I love supporting homegrown brands.
Emma Freeman is the fresh talent behind Eddie and the Giant Peach. Aged only 23, she has created a simple idea of contemporary wall art and turned it into a successful, lifestyle brand. I catch up with her to chat all things homes and interiors!
What inspired the conception of Eddie and the Giant Peach? Since I was a teenager, I loved reading interiors magazines and browsing Pinterest for ideas of what I wanted my future home to look like. Initially, I started doing prints and cards for family and friends as a hobby .
It was something I enjoyed doing, so when I graduated from University in 2016, I officially started Eddie and the Giant Peach. It’s named after my late grandad, as I wanted a name that was personal and something people would remember. I had a part-time job in a supermarket prior to going full-time with the business, and from there I self-funded with help from family.
Where do you get your design inspiration? It can come from anywhere whether it’s walking down the street and seeing something to having conversations. It will spark an idea in my head.
I’m always coming up with quotes and writing them in notes on my phone!
I would say my demographic are women in their 20’s and 30’s who have their own home, and are looking to put their personal stamp on it.
Why do you think typography designs are becoming more popular? I think they are so popular because they can express a person’s style so well. They can show off their likes and even dislikes.
But also a typography print can make a room – gallery walls of typography are great at this!
What are your favourite interior trends? I am obsessed with indoor plants. My boyfriend says the house is turning into a jungle but I like the pop of green in every room.
Which items/decor in your home do you most treasure? My favourite piece of furniture is probably the fire surround in the bedroom. I got it from a salvage yard for just over £100, there are broken pieces and a few cracks but it brings character to the room.
There is a cabinet in the kitchen that my boyfriend’s mum gave to us. We use this as a bar and I love it – it will be a treasured piece. We upcycled it using off-white chalk paint to fit our décor and it is now a key focal point in the kitchen.
I can’t bring myself to throw out any mirrors so we have way more than we need! I’ve found painting a mirror can quickly make it work in a new space and avoid needing to buy anymore!
What are your décor loves and loathes? This is a hard one but I would say my décor love is gold accessories and I think it always will be a love of mine.
My décor loath is seeing a space that hasn’t been used to it’s full potential.
Where do you tend to shop when buying for your home? I tend to shop all over from Homesense to eBay, Trouva and Etsy. I like to buy from independent shops and other small online businesses as much as I can.
Affordable high street shops like H&M and Matalan have great ranges of decorative accessories, cushions and lights that are always being updated.
Which typography print best describes you? Check out more of Emma’s fabulous designs at Eddie and the Giant Peach
Photo credits: Emma Freeman